Bethany Calder is a designer specialising in Creative Direction and construction. The creative direction comes from Bethany’s drive for the overall brands aesthetic and establishing a creative vision for not just the garments for a whole. Bethany’s family is a long line of creatives, including her grandfather who previously worked as a shoe maker and taught her sewing skills and her grandma who taught her how to use a machine initially. Her idea of becoming a fashion designer came from when she was in secondary school and struggled with academic subjects and being stuck at home majority of the time due to covid. She is passionate about making new innovative designs that still can be wearable but sewn to a high quality. 

 

ANIECALLA is Bethany’s brand that was established in 2023. Her third year FMP explores the ideas of music and fashion merged. The idea behind it was to take a pre existing concept from a song; in this instance Ballroom Blitz and take the concept from the song while pushing it forward. Ballroom Blitz is a 70s glam rock song and she gathered the characters from the song and made what seems to be a whole new life for them, existing outside the song. Bethany uses music a lot in her work for concepts and inspiration but alway pushes the boundaries more than what you expect.